ABOUT EBR

Building motorcycles without compromise. It’s been Erik Buell’s dream for more than 30 years. It’s no longer a dream.

Introducing Erik Buell Racing.

EBR founder, Erik Buell, was a successful motorcycle racer before becoming a designer and manufacturer. EBR is the definition of the American spirit, offering motorcycles designed and manufactured in the USA, yet featuring superb technology from around the world. While every bolt on an EBR motorcycle is turned in East Troy, Wisconsin, EBR engineers global performance into every model.

We’re starting slowly, building only 100 of our inaugural 1190RS models. After that, we’ll ramp up with more production and other models.

Perhaps you’d like to be a part of motorcycle history by owning one of the first EBRs to roll off the line. Maybe you’re just curious to see what we can do with nobody looking over our shoulder. Whatever your interest level, we can promise the ballsiest American sport motorcycles ever built .

UPRIGHT AND ROARING

Before he was a successful engineer/motorcycle designer/motorcycle manufacturer, Erik Buell was a motorcycle racer. And like any good racer, when you get knocked down, you get right back up.

Well Erik is not only back up, he and the rest of us are running hard and fast.

We think like racers, making decisive, aggressive and calculated decisions. But we also think like passionate riders. We make bikes that we want to ride. Most of all, we feed off Erik and his fire-in-the-gut passion to build fast, magnificently engineered motorcycles.